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Lego pricing on Amazon is generally bad. Often much worse than what Lego sells the sets for. That is one area I'd love to see Amazon change.
by kenjackson 12y ago
Lego pricing on Amazon is generally bad. Often much worse than what Lego sells the sets for. That is one area I'd love to see Amazon change.
- mynameisvlad 12y agoAmazon doesn't sell every product themselves. Most are Amazon Marketplace sales, which are entirely 3rd party (some are Fulfilled by Amazon, which gives you the Prime shipping but is still 3rd party). In these cases, Amazon can't control the prices at all; it's all up to the 3rd parties to set the prices.
- smackfu 12y agoDisagree. I've never seen Amazon itself sell LEGO above retail price. They just tend to run out of stock, so they don't actually sell many sets. Third party sellers often do up charge, but that's basicaly like buying on eBay. OTOH Toys R Us will definitely sell above retail. Set 60057 is $17 at Amazon, $20 from Lego, and $25 at TRU.
- kirse 12y agoLEGO pricing in general has been inflated recently. Flippers and 3rd-party Amazon sellers know this, so they buy up all the stock to resell via Amazon FBA. It's a LEGO bubble right now with a lot of artificial demand. Some of these flippers will coordinate massive regional buyouts of a given LEGO set from retail stores by using people from Fiverr, etc. and then hoard the bulk lots or sell to collectors. Stores are even being robbed of LEGO merchandise: http://www.dailytelegraph.com.au/news/nsw/story-fni0cx12-1226951237939 http://www.dailytelegraph.com.au/news/nsw/story-fni0cx12-122...