An engineer with no social skills will do no better than a marketer with no technical knowledge Edward Bernays (creator of PR and creator of Freud (the product

An engineer with no social skills will do no better than a marketer with no technical knowledge Edward Bernays (creator of PR and creator of Freud (the product)) might be the best marketing engineer and he hated social events and large groups of people but he understood them and how to manipulate them. Engineers understand systems. When you realize that the best marketing is by learning the natural way that humans think and act individually or in a group then you are a good marketer no matter, fumbling bumbling idiot in social situations but knower of human ways.