2 ms·

Can you summarise his point for those of us who can't watch that video right now?

• robinricard 12y ago
  - First he makes the point that mobile has taken over desktop very fast. - Then he explains we are not as experienced in mobile (here for 6 years) than in desktop as we know it (here for 29 years). Worst, the tool we still use mostly is the desktop (as developers/designers/...) - So we have to learn this "new" mobile thing und UNLEARN what we know about desktop. That's his main point - Then he explains the different attempts to fit a desktop website inside mobile * The "Big List" that you need to scroll endlessly to navigate * The "Hamburger" menu that people don't understand (A/B testing showed huge drops in usage with them) > Tabs are still better and understandable (facebook came back to it) > Don't hide important information and/or actions => you have to understand what's important for your users > best pattern: contextual important information for each activity of your app, the rest is hidden behind a menu button emphasized as a button - After that he gives examples: * Reduce the amount of input in forms * HotelTonight (just 5 hotels nearby w/ good price) vs Hotels.com (awful search, stars rating ...) * Yelp's mobile app that don't support writing reviews vs. HotelTonight that can easily be added by just taking pictures - Then, he explains how he works better in the startup culture * It's not about moving fast, it's about learning fast * Don't release and walk away (feedback loop: release, refine, get feedback) * Work with APIs and get your logic inside it