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It's worth listening to what Luke Wroblewski (the designer who coined the term "mobile first") has to say about hamburger menus... http://uxim15.uie.com/videos/

by harryf 12y ago

It's worth listening to what Luke Wroblewski (the designer who coined the term "mobile first") has to say about hamburger menus... http://uxim15.uie.com/videos/luke-wroblewski http://uxim15.uie.com/videos/luke-wroblewski (Jump to 26mins although the whole talk is excellent)

oneeyedpigeon 12y ago
Can you summarise his point for those of us who can't watch that video right now?
- robinricard 12y ago
  - First he makes the point that mobile has taken over desktop very fast. - Then he explains we are not as experienced in mobile (here for 6 years) than in desktop as we know it (here for 29 years). Worst, the tool we still use mostly is the desktop (as developers/designers/...) - So we have to learn this "new" mobile thing und UNLEARN what we know about desktop. That's his main point - Then he explains the different attempts to fit a desktop website inside mobile * The "Big List" that you need to scroll endlessly to navigate * The "Hamburger" menu that people don't understand (A/B testing showed huge drops in usage with them) > Tabs are still better and understandable (facebook came back to it) > Don't hide important information and/or actions => you have to understand what's important for your users > best pattern: contextual important information for each activity of your app, the rest is hidden behind a menu button emphasized as a button - After that he gives examples: * Reduce the amount of input in forms * HotelTonight (just 5 hotels nearby w/ good price) vs Hotels.com (awful search, stars rating ...) * Yelp's mobile app that don't support writing reviews vs. HotelTonight that can easily be added by just taking pictures - Then, he explains how he works better in the startup culture * It's not about moving fast, it's about learning fast * Don't release and walk away (feedback loop: release, refine, get feedback) * Work with APIs and get your logic inside it

by harryf 12y ago

oneeyedpigeon 12y ago

Can you summarise his point for those of us who can't watch that video right now?

robinricard 12y ago
- First he makes the point that mobile has taken over desktop very fast. - Then he explains we are not as experienced in mobile (here for 6 years) than in desktop as we know it (here for 29 years). Worst, the tool we still use mostly is the desktop (as developers/designers/...) - So we have to learn this "new" mobile thing und UNLEARN what we know about desktop. That's his main point - Then he explains the different attempts to fit a desktop website inside mobile * The "Big List" that you need to scroll endlessly to navigate * The "Hamburger" menu that people don't understand (A/B testing showed huge drops in usage with them) > Tabs are still better and understandable (facebook came back to it) > Don't hide important information and/or actions => you have to understand what's important for your users > best pattern: contextual important information for each activity of your app, the rest is hidden behind a menu button emphasized as a button - After that he gives examples: * Reduce the amount of input in forms * HotelTonight (just 5 hotels nearby w/ good price) vs Hotels.com (awful search, stars rating ...) * Yelp's mobile app that don't support writing reviews vs. HotelTonight that can easily be added by just taking pictures - Then, he explains how he works better in the startup culture * It's not about moving fast, it's about learning fast * Don't release and walk away (feedback loop: release, refine, get feedback) * Work with APIs and get your logic inside it