3 ms·
Also apropos here is episode #5 of the Startup podcast, which features a look into Lexicon's naming process. (And a glance at the anxiety induced by having to d
by benbreen 12y ago
Also apropos here is episode #5 of the Startup podcast, which features a look into Lexicon's naming process. (And a glance at the anxiety induced by having to decide between dozens of choices, which in this case resulted in them going with the somewhat milquetoast "Gimlet Media.")
http://gimletmedia.com/episode/5-how-to-name-your-company/ http://gimletmedia.com/episode/5-how-to-name-your-company/
- greeneggs 12y agoThe New Yorker had a story on Lexicon in 2011, too. 'On a Mind Map, someone wrote “strawberry.” Then someone wrote beside it, “Strawberry is too slow.” Placek pronounced the word—“Str-a-a-a-w-w-berry”—drawing it out. “This technology is instantaneous,” he said. On the map, someone else wrote “blackberry.”' Honestly, though, most of these stories are fairly similar. http://www.newyorker.com/magazine/2011/10/03/famous-names http://www.newyorker.com/magazine/2011/10/03/famous-names