I found myself thinking "the fine art of bullshit, as told by a bullshitter" while reading this article. I was annoyed because there is no subheading or useful

I found myself thinking "the fine art of bullshit, as told by a bullshitter" while reading this article. I was annoyed because there is no subheading or useful intro that tells me what this is about so i can decide if I want to read it or not. Just a vague title and a vague picture. The writer might think this is clever -- I think its misplaced.