Google is scared shitless of Amazon for e-tail (from my discussion with people at Google) and at first this notion didn't make sense to me. Dig further and you'

Google is scared shitless of Amazon for e-tail (from my discussion with people at Google) and at first this notion didn't make sense to me. Dig further and you'll realize the following: as more and more people rely on Amazon to buy physical things, they'll eventually rely on Amazon to buy everything. Google is one step removed from people's online purchasing behavior.