There are some fluffy problems with the article.. If you look back at cofounder and CEO comments before the release of iphone 1.0 and android 1.0 you will find

There are some fluffy problems with the article.. If you look back at cofounder and CEO comments before the release of iphone 1.0 and android 1.0 you will find that not only Did Google Know of the decrease in ads per mobile but that they did plan to offset that via the mobile app store and other efforts.. If you compare the mobile app store revenue to any decrease in ad revenue you get a very different pciture than the article portrays