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The top keywords, by the price Google charges to advertise on, are: insurance, loans, mortgage, attorney, credit, lawyer, donate, degree, hosting, claim, confer
by raldi 12y ago
The top keywords, by the price Google charges to advertise on, are: insurance, loans, mortgage, attorney, credit, lawyer, donate, degree, hosting, claim, conference call, trading, software, recovery, transfer, electricity, classes, rehab, treatment, and cord blood.
None of those are the sort of term you type into Amazon.
- aswanson 12y agoGive Bezos time.
- ch4s3 12y agocord blood? Who buys ads around that, and for what? Edit- Apparently cord blood banking is a thing.
- modfodder 12y agoBut what percentage of income do those keywords add up to? Eating away at the bottom can still cause quite a bit of loss.
- 727374 12y agoThose are bigger ticket items with bigger margins than, say, a pair of sneakers so it makes sense for the market to command a higher price for those ads. Would be better to see total amount spent on ads for different categories, trended over the last 10 years.