Your example reminds me of this guy's research on 'Change Blindness' Check out the plane example. One part of the scene changes every time it flickers, but it

Your example reminds me of this guy's research on 'Change Blindness' Check out the plane example. One part of the scene changes every time it flickers, but it takes many cycles before you finally can tell which part. http://people.cs.ubc.ca/~rensink/flicker/download/Airplane.mov http://people.cs.ubc.ca/~rensink/flicker/download/Airplane.m... More Examples: http://www.psych.ubc.ca/~rensink/flicker/download/ http://www.psych.ubc.ca/~rensink/flicker/download/ To find out more(Google 'rensink change blindness') http://www.google.com/#hl=en&source=hp&q=rensink+change+blindness&aq=0p&aqi=g-p1g9&oq=ren&fp=2755c6b3e9b2e9 http://www.google.com/#hl=en&source=hp&q=rensink+cha... I'm currently developing a UI system that has morphing built in. I do think it helps build more understandable designs. Sometimes you can even use transitions to subliminally teach things about your underlying information architecture.