That's a good point, but from my own behavior: when I'm ready to buy, I go search for that product on Amazon. My general thinking is "Well, now I'm ready to get

That's a good point, but from my own behavior: when I'm ready to buy, I go search for that product on Amazon. My general thinking is "Well, now I'm ready to get a better deal on this thing." And if people aren't clicking "buy" through Google's ads, then that's really... not good.