And "marketers" these days isn't just "people who create adverts", marketing should be the whole point of your business, to quote Peter Drucker : “Because the

And "marketers" these days isn't just "people who create adverts", marketing should be the whole point of your business, to quote Peter Drucker : “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”