You can spend money on performance or on features. Google has historically been good at high performance computing, and chose to spend enough money to get and

You can spend money on performance or on features. Google has historically been good at high performance computing, and chose to spend enough money to get and fund a team of experts on building high performance VMs. Microsoft has historically been good at adding backwards compatible feature sets, and chose to spend enough money to get and fund a team of experts on tasteful design and evolution of programming languages.