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And it covers people who sponsor conferences, meetups, and diversity programmes, bloggers and other content creators, and all the other ways that people gain aw
by noelwelsh 12y ago
And it covers people who sponsor conferences, meetups, and diversity programmes, bloggers and other content creators, and all the other ways that people gain awareness of their products. What do you think the OP, which ends with a call to buy the author's book, is?
- SixSigma 12y agoAnd "marketers" these days isn't just "people who create adverts", marketing should be the whole point of your business, to quote Peter Drucker : “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”