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Replace marketers with, say, blacks, Jews, or any other minority group and all you have here is the standard template of the bigot wrapped up in fancy words wit

Replace marketers with, say, blacks, Jews, or any other minority group and all you have here is the standard template of the bigot wrapped up in fancy words with a technical twist. "I like gays, some of my best friends are gays, but ..." The first paragraph assures us the author respects marketers, and then suddenly it's "marketing people and SEO people and whatever people doing their branding and paradigm shoving and optimizing through pipelines or down funnels or up pyramids of pigs with too much mascara". I can no more get behind stereotyping of marketers than I can any other group in society. At least the author has the insight to admit they are being a dick.

DanBC 12y ago
"Marketters" covers SEO, spam, and stupid fucking annoying web ads[1] so it's not surprising that "marketers" are loathed. [1] "HELLO" auto-playing audio Flash ads.
- noelwelsh 12y ago
  And it covers people who sponsor conferences, meetups, and diversity programmes, bloggers and other content creators, and all the other ways that people gain awareness of their products. What do you think the OP, which ends with a call to buy the author's book, is?
  - SixSigma 12y ago
    And "marketers" these days isn't just "people who create adverts", marketing should be the whole point of your business, to quote Peter Drucker : “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
rosser 12y ago
Replace marketers with, say, blacks, Jews, or any other minority group... People aren't typically born marketers, and tend to have a choice about whether or not they stay one.
- noelwelsh 12y ago
  How is that relevant? See my response to DanBC in this thread.
floody-berry 12y ago
You can choose to be black, jewish, or gay?
- noelwelsh 12y ago
  How is that relevant? See my response to DanBC in this thread.

DanBC 12y ago

"Marketters" covers SEO, spam, and stupid fucking annoying web ads[1] so it's not surprising that "marketers" are loathed. [1] "HELLO" auto-playing audio Flash ads.

noelwelsh 12y ago
And it covers people who sponsor conferences, meetups, and diversity programmes, bloggers and other content creators, and all the other ways that people gain awareness of their products. What do you think the OP, which ends with a call to buy the author's book, is?
- SixSigma 12y ago
  And "marketers" these days isn't just "people who create adverts", marketing should be the whole point of your business, to quote Peter Drucker : “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

rosser 12y ago

Replace marketers with, say, blacks, Jews, or any other minority group... People aren't typically born marketers, and tend to have a choice about whether or not they stay one.

noelwelsh 12y ago
How is that relevant? See my response to DanBC in this thread.

floody-berry 12y ago

You can choose to be black, jewish, or gay?

noelwelsh 12y ago
How is that relevant? See my response to DanBC in this thread.