4 ms·
Can't speak for other analytics systems, but this is definitely not the case for Google Analytics (which is what most utm_* parameters are targeting). Google A
by yahelc 12y ago
Can't speak for other analytics systems, but this is definitely not the case for Google Analytics (which is what most utm_* parameters are targeting).
Google Analytics' default attribution (outside of Multichannel Funnels) is last touch attribution.
- codezero 12y agoGA is definitely ubiquitous, but people serious about attribution aren't limiting themselves to GA :P