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Unfortunately, this won't work for any analytics platform that uses first interaction attribution, which most do. That means, they'll immediately store the firs
by codezero 12y ago
Unfortunately, this won't work for any analytics platform that uses first interaction attribution, which most do. That means, they'll immediately store the first value seen and treat that as the "source" for the visit. Changing it will tweak per visit parameters, but won't really affect most people.
Still cool, but a better solution would be to make a plugin that mangles them before the request is sent :)
- yahelc 12y agoCan't speak for other analytics systems, but this is definitely not the case for Google Analytics (which is what most utm_* parameters are targeting). Google Analytics' default attribution (outside of Multichannel Funnels) is last touch attribution.
- codezero 12y agoGA is definitely ubiquitous, but people serious about attribution aren't limiting themselves to GA :P