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Stands for "Urchin Tracker Module". E.gs include utm_medium, utm_campaign etc These are query params marketers include in URLs to keep track of which campaigns
by intev 12y ago
Stands for "Urchin Tracker Module". E.gs include utm_medium, utm_campaign etc These are query params marketers include in URLs to keep track of which campaigns visitors come from. Most analytics platforms automatically capture these parameters so that they can be analyzed later.
- zeeshanm 12y agoTo add to this, utm originates from an analytics software company google acquired some time ago. And they have kept legacy utm prefix ever since.