No one's talking about "UberX for garbage;" the idea here is to let local companies with a relatively small number of trucks syndicate to compete against the la

No one's talking about "UberX for garbage;" the idea here is to let local companies with a relatively small number of trucks syndicate to compete against the large, national companies for contracts they otherwise wouldn't have access to. These are companies that are licensed and already under contract with either the local municipality, or individual homeowners and businesses, to pick up trash. A company like Southland isn't going to want to negotiate waste haulage deals for each city 7/11 operates in; this concept lets -- as far as I can tell -- large companies negotiate with a single virtual supplier, who then has subcontractual responsibilities. The interesting part is how Rubicon then attempts to extract value from the trash. Given that recycling is a loss center for local governments, if they can pull off value extraction from the solid waste stream then they're going to be an environmental and public-fiscal net good.