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I've been really enjoying this series on marketing. I hate to go off-topic, but does anyone recommend his book The Four Steps to the Epiphany?
by Hates_ 17y ago
I've been really enjoying this series on marketing. I hate to go off-topic, but does anyone recommend his book The Four Steps to the Epiphany?
- pchristensen 17y agoLots of people do: http://www.startuplessonslearned.com/2008/09/lean-startup.html http://www.startuplessonslearned.com/2008/09/lean-startup.ht... http://groups.google.com/group/lean-startup-circle http://groups.google.com/group/lean-startup-circle and many, many more. I've probably seen 15 positive reviews of it on blogs I read.
- bhousel 17y agoI picked up a copy of his book on the recommendation of someone here at HN. Many of the stories on his blog are in the book also. It's definitely a worthwhile read, full of insights and examples, especially great for someone working with or creating a startup.
- prakash 17y agoYes. It helps if you are working for or plan to start a startup/early stage company. A lot, but not all, can be applied to a new product in an established company.