Given the details they decided to leave out, I'm not certain that the sentimental navel gazing they posted on their site does much other than make them look bad

Given the details they decided to leave out, I'm not certain that the sentimental navel gazing they posted on their site does much other than make them look bad. What would have been better than what they wrote? More honesty. A lie of omission is arguably more dishonest that one told directly. Something more straightforward like "We're tired, and decided to pursue a new opportunity. By the way, here's what we're doing to help our awesome employees move on to new and better things, too" would have been more direct, more useful, and less likely to backfire on them. As it stands, what they wrote is mostly about themselves, with a paragraph thrown in about the people who helped them achieve success. A more gracious approach might have been to invert the ratio of introspection:gratitude. A smarter approach might have been to write nothing at all.