For those who honestly believe that women will never want to read comics - look into webcomics. A huge proportion of the reader base for a good, PG-13(-ish) web

For those who honestly believe that women will never want to read comics - look into webcomics. A huge proportion of the reader base for a good, PG-13(-ish) webcomic will likely be female, and there's a number of webcomics that are targeted towards women. A number of these comics will eventually be printed and sold, usually via the Internet, sometimes at conventions. I went to the Thoughtbubble Comic Convention last year in the UK, and returned with a hefty bag full of comics that do not exaggerate sexual characteristics (or, in fact, mention sex at all in most cases), focusing on good art and a compelling storyline. Some of these are webcomics, some were designed to be sold as graphic novels and serial comics. The comic book store is a remarkably poor selection of what's out there, and I think they might've got themselves into a recursive image problem - they stock primarily comics for a certain audience, so only that audience go there, so any change is not welcomed.