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There isn't quite as much money in targeting ads at fighter jet pilots as there is in targeting ads at people riding the bus. Asking Google to not do glass for
by usrusr 12y ago
There isn't quite as much money in targeting ads at fighter jet pilots as there is in targeting ads at people riding the bus. Asking Google to not do glass for the guy on the bus (fighter pilot or not) is like asking them to not do it at all, given the nature of Google's business. Which, in hindsight, might have been the right call.
The Nest division, where glass seems to be headed now, could maybe evolve into a completely new branch with a more straight forward business model, more product than platform. Maybe there glass could still be salvaged, surviving as a simple, focused HUD tool for the "jet pilot", after failing as a pervasive wearable for the guy on the bus.
- whoisthemachine 12y agoActually I believe there is quite a bit of money in making HUDs for fighter pilots [0]. It just doesn't look like Google Glass and it doesn't have quite the same mainstream pull. [0] http://en.wikipedia.org/wiki/Helmet-mounted_display#Helmet-Mounted_Display_System http://en.wikipedia.org/wiki/Helmet-mounted_display#Helmet-M...
- usrusr 12y agoThere is money, but there is zero value for ad targeting. "Core Google" is famously not about selling products to the end user, it is about establishing platforms to facilitate the ad business. Jet fighter HMD fall short in this (at least I hope so - a war decided by superior ad blocking would make for some very dark fiction)