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You're absolutely right! In my experience, we've had more bad than good with URL changes. The interesting part is that often a "URL cleanup" would result in a
by ericclemmons 12y ago
You're absolutely right!
In my experience, we've had more bad than good with URL changes.
The interesting part is that often a "URL cleanup" would result in a quick "boost" in traffic/rankings, but would continually slump, often even unrecoverable after reverting.