> Additionally, BuzzFeed was one of the first news sources to use non-neutral headlines that deliberately invoke a reaction in the reader which then subsequentl

> Additionally, BuzzFeed was one of the first news sources to use non-neutral headlines that deliberately invoke a reaction in the reader which then subsequently tempts them to click on the article in an attempt to promote virality. I don't think this is a new phenomenon. Yellow newspapers like The Daily Mail have existed since shortly after the invention of the printing press.