The fallacy of the clickbait charge against Buzzfeed is that they don't use clicks as a metric, they focus on shares. Buzzfeed learned from the once hot Upworth

The fallacy of the clickbait charge against Buzzfeed is that they don't use clicks as a metric, they focus on shares. Buzzfeed learned from the once hot Upworthy (who originated the "You Won't Believe What Happened Next" style headline) that if a visitor feels like they were tricked into clicking on a link to your site then they aren't going to share it. You get a lot more traffic by delivering on the promises made by your headlines.