As some people below have mentioned, the main problem was that it was neither a HUD or AR. Personally I loved the idea of being able to have something like Stra

As some people below have mentioned, the main problem was that it was neither a HUD or AR. Personally I loved the idea of being able to have something like Strava available while riding my bike, but the requirement of focusing at a small screen an inch away from my eye made it not tenable, and essentially unsafe.