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Actually, even though many people think like this I don't think Radio Shack made the wrong move. Before the internet you needed a place like Radio Shack for all
by 3pt14159 12y ago
Actually, even though many people think like this I don't think Radio Shack made the wrong move. Before the internet you needed a place like Radio Shack for all the electronics and super early computer guys. But nerds (like me) moved to software and the few remaining people still building physical stuff could generally get the parts they needed online.
Radio Shack actually tried to move back into resistors and Raspberry PIs, but nobody goes to a physical store to buy that stuff anymore.
Radio Shack wasn't large enough in most malls to offer a variety of home electronics like Best Buy, but cell phones were high margin and viewed as a commodity by consumers, which is why they moved into them. It isn't simple saving Radio Shack. They probably would have been better off splitting the brand into a small store (Radio Shack) and a larger box store where they could have competed more effectively.