3 ms·
The long term resilience is key here -- but I think an education model helps. If you have knowledgeable employees who can help you, you turn a person who has no
by whistlerbrk 12y ago
The long term resilience is key here -- but I think an education model helps. If you have knowledgeable employees who can help you, you turn a person who has no idea where to get started and won't into a consumer. We still go to brick and mortar places for help and advice, so provide it.
- dragonwriter 12y agoI think you are right, but I think RS has been focused on low-knowledge sales focused on training staff on narrow canned feature/function/benefit of particular products on the shelves and redirecting consumers in line with centrally-set incentives, with line management largely themselves developed through the same process, for so long -- decades -- that its been a long time since RadioShack could be practically turned around in that way, short of selling the name (presuming there is goodwill attached to be worth even that) to a different company with a completely different top-to-bottom culture. I think a brick-and-mortar boutique electronics retail chain could work on that model, but I think it'd be easier at this point (or any time in the last decade or longer) to grow it from scratch than to turn RadioShack into it.