Be sure that this arm race is happening. How do you find the overall quality of web media today? Are you satisfied? As a business, once you realize that 1% of

Be sure that this arm race is happening. How do you find the overall quality of web media today? Are you satisfied? As a business, once you realize that 1% of your users are watching ads, what are you going to do? You can either go for a paywall, integrate sponsored content provided as articles, or aim at the less tech savy internet users with click-bait articles. So what is your solution? You seem satisfied with the current trend of poor quality articles and businesses slowly going bankrupt while this "uneasy armistice" lasts. Why would you be at war with those websites anyway?