I don't understand the statement people are making when they say Apple has had no competition. They did not create the phone or smart phone market. Maybe I'm mi

I don't understand the statement people are making when they say Apple has had no competition. They did not create the phone or smart phone market. Maybe I'm missing something, but didn't Apple only raise the bar in terms of usability for smart phones and marketing to the consumer? In what area does Apple not have any competition right now? I have an iPhone 3G and I'm quite excited to see Android become more popular.