Modern political campaigning and modern marketing are becoming the same business. Whether voting or buying, the techniques are the same and often so are the age

Modern political campaigning and modern marketing are becoming the same business. Whether voting or buying, the techniques are the same and often so are the agencies. Also, being able to say what people want to hear at the time that is most beneficial to you, by running the statistics on giant datasets, is one of the biggest existential risks democracy has ever faced.