Most likely a lot of that traffic is just SEO traffic that bounces away when they don't find what they look for. 50M sounds like a vanity number of unique visi

Most likely a lot of that traffic is just SEO traffic that bounces away when they don't find what they look for. 50M sounds like a vanity number of unique visitors. Still a lot but not comparable (thus actionable or risky-to-destroy) to eg "50M active users" (to be fair twitter/fb and co usually also communicate the unique visitors afair)