Third party "analytics" services are highly suspect. They often (usually?) aren't even within the ballpark, either in trend or quantity analysis. http://moz.co

Third party "analytics" services are highly suspect. They often (usually?) aren't even within the ballpark, either in trend or quantity analysis. http://moz.com/blog/testing-accuracy-visitor-data-alexa-compete-google-trends-quantcast http://moz.com/blog/testing-accuracy-visitor-data-alexa-comp... Why these services still exist is beyond me. At best they are worthless, at worst they are fraudulent.