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Did Apple just cancel all recurring in-app subscriptions for EU customers?
It appears that due to VAT, Apple may have just cancelled all recurring subscriptions via in-app purchases.
This article discusses VAT and Apple's price increase, but does not specifically mention what they will do with subscriptions:
http://www.forbes.com/sites/timworstall/2015/01/10/apple-changing-apps-prices-in-europe-shows-that-vat-really-is-a-consumption-tax/
We have seen the following emails from Apple:
Dear Wendy,
The price of your 1-month Scribd - 1 month free trial subscription has increased from $8.99 to $9.99.
This increase will only take effect in future subscription periods, and does not affect your current subscription.
Auto-renewal of your subscription has been turned off. To turn auto-renewal back on at the higher price or choose a different subscription period, click below and sign in to your account.
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Can anyone confirm or refute that this was done on a widespread basis?
- jbardnz 12y agoI can't speak for Apple but a number of other large companies in EU have done exactly this, I assume because they have no choice as they can't change the price of a subscription after it is active.
- Jeremy1026 12y agoYes. http://www.macrumors.com/2015/01/14/eu-auto-renew-subscriptions-off/ http://www.macrumors.com/2015/01/14/eu-auto-renew-subscripti...