Soylent is approaching the 'meal replacement' as an outsider to an industry that is rife with subsidization, existing partnerships, preconceived notions, and va

Soylent is approaching the 'meal replacement' as an outsider to an industry that is rife with subsidization, existing partnerships, preconceived notions, and vast mires of bureaucracy. They are dogfooding their product, iterating based on feedback, publishing their findings and recipes, and still this isn't good enough for the "disruptive" community of HackerNews. The two biggest competitors in this realm according to these discussions seem to be Ensure, a product from a 127 year old publicly traded company (Abbott) with 90k employees and 40 billion in revenue, and Carnation Instant Breakfast, a product from a Swiss candy company with a laundry list of other products that don't give me a lot of faith that they have my health as their primary interest. Soylent isn't perfect yet, but neither is our understanding of the human body. I'm glad to see them get infused with more cash that will allow them to add more expertise to their roster and shore up better distribution. I'm more at ease with Soylent and it's backing than I am with the current DIY movement, at least until things settle down. I'm glad its an option. I'm even more glad that it's fostering the discussion.