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Ok, so "the power of viral loops" basically amounts to: 1) Spend time and effort build your product 2) Give it away for free 3) Embed a tagline into the produc
by dstorrs 17y ago
Ok, so "the power of viral loops" basically amounts to:
1) Spend time and effort build your product
2) Give it away for free
3) Embed a tagline into the product so that users are "involuntary salespeople"
4) ???
5) Profit!
There isn't really anything new here. Applying viral marketing is trivially easy for email, or other social-media apps (which is not to say it will work, just that's it's a natural fit). What I would like to see is an analysis on how to adapt viral loops to non-social settings. How would someone like LifeLock.com apply this message, for example?
- vlad 17y agoIf you think it's easier, switch your idea. Everything is easy and obvious after the fact; e.g. The Pythogarean Theorem. For anything that can be easily explained in a few minutes of class or blog post, it took years for the brightest of scientists, mathematicians, or inventors to come up with.
- dstorrs 17y agoI think it's easier to do viral marketing for products that you give away. But it's a lot easier to make money off of things that you charge for.