Content creation is a core SEO strategy and is a source of new wealth. And the author of the post misses that completely. He seems to think that web designers

Content creation is a core SEO strategy and is a source of new wealth. And the author of the post misses that completely. He seems to think that web designers and web developers can ensure a proper SE ranking, which is ridiculous. Given the above, the best SEO specialist is someone that can rewrite/expand your content. Make sure the right keywords are dropped in the text, that the content is reachable for the SE and that there is plenty of content available.