If ten companies bid for the no. 1 position in sponsored search or advertising of most kind, nine will be disappointed. If ten washing powder companies advertis

If ten companies bid for the no. 1 position in sponsored search or advertising of most kind, nine will be disappointed. If ten washing powder companies advertise, they are probably not going to sell much more powder between them, they are just fighting to divide the pie. Similar could be said about much if not most economic activity. Along the way, value gets created.