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Huh? SEM can be as simple as running an ad campaign. People search stuff, and click on your ad instead of a result. Is that a trick? If you lack a better defin
by ivankirigin 17y ago
Huh? SEM can be as simple as running an ad campaign. People search stuff, and click on your ad instead of a result. Is that a trick?
If you lack a better definition, try "sponsored demand fulfillment". It isn't an industry that started with the internet.
- dkokelley 17y agoI'm not sure what your point is. 'Trick' could be read as manipulation. An ad campaign could be considered a form of manipulation. The advertiser is manipulating the behavior of the viewer by convincing them to take action. It's driving users to your site because of something off-site. With my post above I really just wanted to say that the broad term 'SEO' would be better divided based on the type of work done. SE Optimization is on-site. SE Marketing is off-site. I think the current definitions are too broad.