You're a startup. You have neither the time nor money to do it all yourself, and if you're not first to market it's curtains. The best language for your startup

You're a startup. You have neither the time nor money to do it all yourself, and if you're not first to market it's curtains. The best language for your startup is the one that has the most people kicking out free, modular code that you can pull off the shelf and use. This would seem to be Ruby for the time being, but the main point is you need to pick up the fad du jour and run with it.