It depends on the type of business. If you're working with content licensing (i.e Spotify, Netflix), product integration (more common in b2b SaaS), marketplace

It depends on the type of business. If you're working with content licensing (i.e Spotify, Netflix), product integration (more common in b2b SaaS), marketplace supplier relationships with major partners (say if Airbnb wanted to offer Mariott rooms on their platform), etc. than partnerships are important.