Next they'll need a way to split the cost among companies. Then they'll want to move the buses off of city streets so they don't conflict with vehicle traffic.

Next they'll need a way to split the cost among companies. Then they'll want to move the buses off of city streets so they don't conflict with vehicle traffic. They could call it "Bay Area Rapid Transit" ;-). Seriously, though, any step toward public mass transit rather than redundant company shuttles in the Bay Area is a good thing.