Plenty of markets have a similar effect. If you only take a shallow look into the market you will find the junk that is heavily advertised, but there are always

Plenty of markets have a similar effect. If you only take a shallow look into the market you will find the junk that is heavily advertised, but there are always experts/aficionados deeply involved in the craft. And this is true in music as well, I don't see why a "movement" is needed. millercoors : craft beer Beats by Dre : Beyer Dynamic Lipton Tea : loose leaf top 40 : jazz/metal/classical/progressive rock/...