Seth Godin wrote about this in 2002. I guess they've been doing this for a while: http://sethgodin.typepad.com/seths_blog/2002/06/a_big_smile_fro.html http://s

Seth Godin wrote about this in 2002. I guess they've been doing this for a while: http://sethgodin.typepad.com/seths_blog/2002/06/a_big_smile_fro.html http://sethgodin.typepad.com/seths_blog/2002/06/a_big_smile_...