Appreciate the thought, but disagree quite heavily - I think the "dirty hacks to help you rank #1 overnight!" are gone (and even this is debatable for short ter

Appreciate the thought, but disagree quite heavily - I think the "dirty hacks to help you rank #1 overnight!" are gone (and even this is debatable for short term gains, just not viable for long term business strategy), but SEO is alive and well and will be for quite some time. I think trying to rank for "car insurance," for example, as a new company is a fool's errand with how much work it would take to overthrow one of the big guys, but that doesn't mean there aren't thousands (if not millions) of other relevant monthly searches you could go after while you grow a business. I dabble in SEO quite a lot because I see return on it (B2B SaaS company), and it's still relatively a wild west. Things are always changing, and it pays to be on top of it.