No way, SEO is very relevant. It's still a pillar for inbound marketing. Just for instance, if you're search for the next product you want to buy, there's good

No way, SEO is very relevant. It's still a pillar for inbound marketing. Just for instance, if you're search for the next product you want to buy, there's good chance that you'll visit the top organic search results and buy from there. Big win for the seo optimised site! In mobile apps, it might not seem so appealing, but it's still best if your app shows up in relevant categories etc.