> So who do I talk to, what do I research? You MUST seek out and talk to the Economic Buyer. That's the individual who's life will be helped by purchasing you

> So who do I talk to, what do I research? You MUST seek out and talk to the Economic Buyer. That's the individual who's life will be helped by purchasing your product or service. The more you understand his world, the stronger your idea will be. Incidentally, you CAN sell a concept on a pilot project basis. The customer becomes your first investor.