> My main point is, even if your website is horribly un-optimized in terms of SEO, if you have a bucket of cash to spend on Adwords, you will still get a tonne

> My main point is, even if your website is horribly un-optimized in terms of SEO, if you have a bucket of cash to spend on Adwords, you will still get a tonne of traffic. SEO in this instance is almost irrelevant. I do not agree. A competitor with an optimized page will pay less and rank higher even in the payed result. It is not as simple as the one who payes the most will rank highest, Google has a quality score for Adwords landing pages that will effect your ranking in the payed result as well as what you pay per click.