I don't want to get too specific into our paid and organic strategies, but I can say that our numbers don't support that people will be more likely to click on

I don't want to get too specific into our paid and organic strategies, but I can say that our numbers don't support that people will be more likely to click on the ads than the organic results. This is for both popular, competitive keywords, and branded. You main point is valid. You can buy traffic from lots of places and that traffic is often very good. But organic traffic can still make up a big part of your revenue and shouldn't be ignored.